Remember Me. Unlike its main dating app competitors, Hinge and Tinder, The League relies heavily on LinkedIn data moreso than Facebook data to investigate its aspiring members. Once a user downloads the app, they are prompted to join a waitlist which in some cities can be , users long before being able to officially use the service. The League has an acceptance algorithm that then scans social networks LinkedIn and Facebook to ensure applicants are in the right age group and are career oriented. Once accepted, users can then browse through a handful of matches that are offered to the user. Value Creation: The League is a multi-sided platform, connecting consumers interested in dating with each other and advertisers with a source of young professional consumers. The app creates value by providing an exclusive platform for users to browse and learn about the variety of single individuals in their respective location and to connect with these individuals via a chat function on the app if both users have already indicated that they are interested in each other and ultimately in an in-person date off of the app. Value Capture: The League operates as a freemium model. Users can choose to become League Members and pay a monthly membership fee in exchange for an increased number of daily prospects, friend request capability, receipt of VIP passes to give friends priority, and other perks such as read receipt functionality, profile feedback, and first round invitations to League social events. Furthermore, The League captures value through click through advertising revenues.
The “Harvard” of Dating Apps: The League
Tinder has released data on the Ivy League schools and where they rank on the app. By now, college students are settled into a comfortable routine of going to class or not , meeting new people and testing the limits of their first time away from home. Most Swiped-Right Schools: 1. UPenn 2.
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High Profile: Harvard Students on The League
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Button addresses exclusive dating apps, like Raya and The League, going to cater to Ivy League people,” to you, would that be classism?
AJC intern Allison Gordon wrote an interesting essay today on dating apps, which are increasingly the domain of young adults. A friend recently told me her three kids — all college students at private universities — met their significant others through dating apps. Here is a link to a site that explains how Tinder works, and here is one that explains Bumble, which was started by a disaffected female founder of Tinder. And here is an article on the changing face of Tinder.
Gordon is a rising junior at Brown University. Born and raised in Atlanta, she is pursuing a B. In discussing blog ideas around college life, I asked why so many students use dating apps when potential matches can be found in lit class, at the library and on line for the dining hall. In this piece, Gordon discusses the appeal of dating apps, focusing on a controversial new one for social elites, as defined by their colleges, careers and incomes. An adult recently asked me why so many of my peers are on dating apps.
College students are busy. Juggling jobs, classes, and social life leaves little room for serendipity. Dating apps eliminate much of the gray area; you simply swipe right if you find the other person attractive. But dating apps have faced some harsh criticism. In addition to being superficial and provably racist , I argue they may also contribute to income inequality.
I got into ‘The League’ — the Tinder for elites — here’s what it was like
Since Tinder users are obviously an elite group who care about impeccable breeding and not just one night stands, the app added education information to profiles last November. As John Waters once said, “If you go home with somebody, and they don’t have books, don’t fuck them! Besides the notion that these smarties would likely have many books strewn passionately across their beds, they’re also seemingly on the higher end of the earning scale or, at least, their father is.
Princeton, Yale, and Harvard came in at 6th, 7th, and 8th place, while UPenn and Brown snagged the top spots.
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Washington U? If you thought the importance of where you went to college had withered with each passing day since graduation, this group is here to say it can be put back in the forefront, and on your name tag. A sedate crowd sipped wine at the mahogany bar, the men in suits or sports coats, the women in cocktail attire. While some may see Ivy Plus as a business-networking opportunity, the tip-off to its real appeal is that about 75 percent of attendees are single.
Its premise is that like attracts like, that in the big heartless city there is a place where a potential mate will understand your allusions to Andrew Marvell, or at least Sex Week at Yale. My brother went there.
Don’t have an account yet? Get the most out of your experience with a personalized all-access pass to everything local on events, music, restaurants, news and more. Though the Magic City regularly ranks as one of the worst places for singles in the nation, we keep swiping. Even after our knuckles cramp up. Even after all the fedora-wearing Brickell finance bros’ faces have blurred together. Even after our Pavlovian response is to twitch our index fingers right at the first photo not cast in that unsettling purple haze of one of those tiki-tiki music South Beach clubs.